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GfK. Growth from Knowledge

For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”.

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Press Releases

  • 23.06.2020
    73% of African Americans have seen brands act as “a force for good” during protests -- GfK

    New research from GfK shows that consumers are paying close attention to the moves brands make at this crucial time

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  • 15.06.2020
    MRI-Simmons Study Reveals Dramatic Changes in Attitudes, Behavior

    In wake of COVID-19, number of Nervous Americans is increasing

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  • 08.06.2020
    Over half of US consumers say brands will need to communicate differently in post-COVID world

    Essential topics to address will include protection of workers, consumers – GfK Consumer Pulse research

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